Ever wondered how a touring musician transforms into a successful entrepreneur? Join us as we sit down with Steve and Jordan Soderholm, the creative minds behind Ranger Station; an American heritage fragrance brand that has taken the world by storm since 2015. Discover Steve's inspiring journey from the stage to the boardroom and learn how Steve and Jordan have built a name synonymous with accessible luxury. From their unique partnerships with artists like Noah Kahn to collaborations with top-tier hotels, this episode promises a wealth of insights into how passion and creativity can carve out a niche in the competitive fragrance market. And Steve and Jordan share the exciting future ahead for Ranger Station and their new venture, Nashville Candle and Supply. Tune in for an episode brimming with entrepreneurial wisdom and captivating stories.

What you will learn in this episode:

• How to revolutionize sales channels


• Exclusive behind-the-scenes access of custom sales, in wholesale and retail


• The complexities and rewards of working within a family business -- highlighting Steve's close professional relationship with his twin brother, John, in manufacturing and production


• Strategies that have kept Ranger Station true to its core while expanding its reach


• Careful brand management and their impactful partnerships with stores like White's Mercantile, and collaborations with brands like Tecovas


• Balancing creativity with sustainability


• The importance of in-person customer experiences

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